Search Engine Optimization (SEO)
SEO is all about the race to the top of Google’s search engine results page (SERP). Google’s secretive algorithm that evaluates the quality, popularity and relevancy of websites has a tough job. It has to scan, evaluate and prioritise how to rank hundreds of thousands if not millions of pages that are targeting any given topic.
SEO means adapting and optimising your website based on the recommendations from Google so that their algorithm rates your website higher than your competition.
The better rating Google’s algorithm gives your website the higher your website will appear in Google’s search results page (SERP).
Why do we make so much noise about the page rank, you say?
Because it is worth gold. To give you an idea: the top three ranked positions on Google SERP claim more than 50% of all website traffic for any given topic. Every day. Non-stop. This can mean thousands of visitors every month for your business.
Given its huge importance, improving your page rank is the only goal we focus on when it comes to SEO.