More often than not businesses use several online marketing channels (website, email, social media, mobile etc.) to communicate with their audience. To maximise the money invested in online marketing, it is essential to ensure that different channels support each other (multi/omni channel approach).
Going digital starts with having a plan. We will work with you to draft a plan that will clarify where you are currently, where you want to be in the future, what needs to be done in order to get there and how to keep yourself on the right track to reach your objectives.
Our analysis is based on the famous SOSTAC (Situation, Objectives, Strategy, Tactics, Action plan and Control) marketing planning model.
The outcome of the analysis is a complete report that will outline your:
- Situation – where are we now?
- Objectives – where do we want to be?
- Strategy – how do we get there?
- Tactics – how exactly do we get there?
- Action – what is our plan?
- Control – did we get there?